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WIN Global Workshop at PIME2006, Vienna, Austria, 13 February 2006


WIN WORKSHOP: TWO-WAY COMMUNICATIONS
TO SOCIAL STAKEHOLDERS

PIME2006 Conference, 13-16 February 2006, Vienna, Austria

During an annual conference for professional nuclear communicators, Public Information Materials Exchange - PIME2006, WIN Global held a workshop called "Two-way communications to social stakeholders (Politicians, Opinion Leaders, Housewives, Working Women, Young Generation...). The Workshop, which was well attended by approximately 40 people, was devoted to communication activities that target specific audiences that can help the nuclear industry to better understand its target audiences, to reach out to a broader range of stakeholders and to state its case with greater conviction.

The workshop was moderated by Helen Spencer, Canadian WIN Chapter, Ontario Power Generation, Canada.

Speakers included:

  • Junko Ogawa, WIN President, Japan Atomic Power Company, Japan, “The challenge facing the Japan Atomic Power Company: Establishing a multiple communications network in the community”. [Presentation in Pdf]

  • Susan Brissette, Canadian WIN Chapter, Bruce Power, Canada, “Pioneering gender-based marketing in Canada’s nuclear industry to build support for nuclear power amongst women opinion leaders”. [Presentation in Pdf]

  • Cheryl Boggess, American WIN Chapter, Westinghouse, USA, and Patricia Bryant, WIN Global: “US women in nuclear - A journey from vision to reality”. [Presentation in Pdf]